People holding up the NCHA futurity cup an award that comes with great prestige
While dollars and cents are quantitative, prestige is qualitative, which means it is subjective. Credit: Megan Parks

What’s Prestige Worth?

Fame. Honor. Esteem. Influence. Authority. No matter how you describe it, prestige is all about being in a position of prominence. Prestige is defined as “a widespread respect and admiration felt for someone or something on the basis of a perception of their achievements or quality.” In the Western performance horse industry, that used to […]