art-catherine-nichols

Investing In Gen Z

art-catherine-nicholsArt and Catherine Nichols of Wagonhound Land & LivestockGeneration Z – they’re the Google Generation, the iGeneration and Generation Now. But most importantly, sitting in front of tablets, cell phones and on-demand TV are the curious minds of future horsemen and women.

“When you look at children ages 5-9 years old, their ultimate love for horses is not reining, cutting, Western or English. It’s a unicorn, a My Little Pony and a Breyer horse,” explained Todd Branson, the director of youth development for the American Quarter Horse Association (AQHA). So how should a parent fuel the interest of a youngster that is captivated by horses?