Last month I addressed the sales model of the show/performance industry and how lowering the standard commission would help producers and encourage growth. That’s one step. But there are many more steps we need to take along the way, as we continue along a road where we are constantly sideswiped by the marketplace’s shrinking base.
Economically and demographically, we’re not where we were 10 years ago. And yet our business model is still chugging ahead as though it’s a decade back.