The 21st Century Horse Business

Living in the Information Age is glorious! It’s also maddening to no end! Instant information is always available and always on. Communication is global. There has never been so much opportunity, nor has there ever been so much confusion. It’s hard to keep up sometimes. It is like drinking from a fire hose. We all […]

A Proclamation of Gratitude

One of my favorite holidays is upon us! Here in the U.S., we celebrate Thanksgiving annually on the fourth Thursday of November. For most Americans, it has turned into a bounteous feast of turkey and glutinous delight while watching three National Football League games. For cutting and reining professionals, it is as much of that […]

Stallion Management: The Who, What & Why – Part Two

Today I’m picking up from where I left off with my last blog entry about our 2018 stallion roster. I know this is a long blog, but it is one I hope mare owners can really sink their teeth into. Pretty Peppy Chec 2005 bay (Lil Ruf Peppy x Chex N Whiz x Topsail Whiz) I […]

Stallion Management: The Who, What & Why

Hi! My name is Shane Plummer. What was that you asked? What do I do for a living? Well, friend, I sell sperm. The highest quality around. International sperm sales is my trade. White gold we call it! This bit always goes over well at my kid’s schools or at church. I can beat the tar out of the other dads on […]

How long is a piece of string?

In my years in the horse business, I have learned two things concretely: No one is smarter than God. No one is smarter than the market. How long is a piece of string? Do you know the answer? I sure don’t. I get asked questions like that, ALL THE TIME. I see questions like that, […]

Perseverance is Key

Every September, I waste about two hours of my life watching Apple present their latest and greatest iPhone and other tech. I did the same last night. I stayed up way too late, watching it on my iPad as my iPhone and AppleWatch were charging on my dresser.   I’m embarrassed to admit that to […]

The Stars Have Aligned!

If the reining industry had royalty, well, ARC Gunnabeabigstar would be KING! This stellar 2011 palomino stallion – by the National Reining Horse Association’s (NRHA) leading sire, Gunnatrashya, and out of the No. 1 NRHA horse of all time, Wimpys Little Chic – is indeed the definition of greatness. There’s never been a stallion like […]

Code of the West

The Code of the West A cowboy’s word is his sacred bond. Bargains sealed with a handshake are more binding than legal documents. Be loyal to the boss and the brand. Be thankful for your job. Lay down your life, if necessary, for the privilege of defending your outfit. Be proud of your occupation. Be […]

Cattalou is a freak!

When Cattalou arrived at Buffalo Ranch in 2016 David Plummer said “If you can find a better looking stallion out there, you should breed to him.”

It Takes a Village

He told the students there, “The self-made man is a myth.”