Have you ever heard of the “bait and switch” method? Simply put, it is the tactic of attracting a person (oftentimes a customer) by promising one thing, but then changing the game once they’re hooked. The “switch” can come in the form of pressuring a customer to spend more money than was originally expected or […]
True to her name, Khaleesi Kat took command of the Kit Kat Sugar National Cutting Horse Association (NCHA) Super Stakes Limited Open finals on Sunday evening. She and pilot Cody Green walked out of the “Big Pen” as champions.
A National Cutting Horse Association (NCHA) World Champion has died at the age of 32.
“People never learn anything by being told, they have to find out for themselves.” Brazilian writer Paulo Coelho penned those words in his 1998 novel “Veronika Decides to Die,” a bit of psychological fiction that examines the all-too-real concepts of madness, self-destruction and redemption. Remember your youth, when no matter how much your parents pleaded […]
A stallion named in honor of one of cutting’s greatest legends has died at the age of 33.
A California-based photographer and videographer has been selected to capture images during the five National Cutting Horse Association (NCHA)-produced shows.
After a standout 2018 season that culminated with the National Cutting Horse Association (NCHA) Non-Pro World title, Elizabeth Quirk was ready for a break. She wasn’t planning to haul this year, but that may change.
As I write this, I’m sitting at the Quarter Horse News (QHN) booth in Fort Worth, Texas, during a cattle change for the National Cutting Horse Association (NCHA) Futurity Open semifinals. The buzz in the Best of the West trade show seems livelier tonight than it has been in years. I see smiling faces — […]
It is said that dogs are man’s best friends. Cowboys take it one step further — working dogs are their best friends. Their appreciation for quality herding dogs was made clear during the NCHA Futurity Sales, where four dogs brought total gross sales of $32,500 in the Select Cow Dog Demonstration & Sale on Dec. […]
Equi-Stat Elite $7 Million Rider Austin Shepard fought back tears as he spoke on behalf of Hip No. 4050, High Brow CD, during The Evening Session at the National Cutting Horse Association (NCHA) Futurity Sales.