Advertise with the most trusted media source in the performance horse industry.

Quarter Horse News is an award-winning media brand that provides the most comprehensive and timely coverage of the Western performance horse industry. Focused on cutting, reining and reined cow horse, QHN has been a trusted source of news and information with real meaning to its readers for more than 40 years. The QHN brand, which transitioned its semimonthly newsgathering print operations to a timelier digital format at in 2020, continues to publish two print editions each year — the QHN Stallion Register and the QHN Spring Edition. Both special editions feature industry-leading, in-depth features and statistical analysis, powered by EquiStat.

Audience Demographics

93% of the QHN audience own horses.

Total Audience: 778,000+


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  • Programmatic

Insider Stats

Subscribers to our WH + QHN Insider Bundle enjoy the Quarter Horse News Stallion Register, Spring Edition, 12 issues to Western Horseman magazine and monthly statistics delivered right to their inbox. Reach the most loyal and dedicated fan base of cutting, reining and reined cow horse by aligning your brand with content that can’t be found anywhere else.

2024 Insider Stats Calendar
January – Lifetime Reined Cow Horse
February – Lifetime Reining
March – Lifetime Cutting
April – Five-Year Stallion
May – Junior Sires & 2023 Freshman Sires
June – Broodmare
July – Magic Cross
August – 10-Year Owners
September – 10-Year Breeders
October – The Non-Pros – All Disciplines; The Amateurs – Cutting
November – Professional Riders
December – All Industry

Stallion Register

Highlights of the 2025 Stallion Register:

  • Extensive industry sire statistics, powered by EquiStat
  • Ability to update photos, videos and standing information online at any time
  • Earnings information online updated daily