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William S. “Billy” Morris III, left, congratulates Mark Senn on assuming leadership role as president of the Atlantic Coast Cutting Horse Association. * Photo courtesy of the ACCHA.

Augusta Futurity Leadership Changes Hands

William S. “Billy” Morris III, co-founder of The Augusta Futurity and chairman of Morris Communications Co., effective today transferred his role as president of the Atlantic Coast Cutting Horse Association (ACCHA) to Mark Senn, longtime Augusta Futurity board member and vice president of the National Cutting Horse Association.

“I am very happy to have been a part of the Augusta Futurity — its foundation, its success and its continued operation,” Morris said. “I continue to be active in the cutting horse world, and I will continue to serve the Augusta Futurity on the board.”

Morris, who will remain on the board of directors, has led the ACCHA for 43 years since its founding in 1979 with an Atlanta meeting of southeastern cutters who wanted a show on the east coast.  That resulted in the first Augusta Futurity held in January of 1980.

Senn, an Augusta-based businessman and award-winning cutter and horse owner, said, “I look forward to carrying on the longest, continuous limited-age cutting event in the nation and to being a caretaker for the tradition Mr. Morris and other southeastern cutters started four decades ago.”

The 2022 Augusta Futurity show, which moved to the Georgia National Fairgrounds & AgriCenter in Perry last January, drew 761 entries with a total purse of $743,287.

Austin Shepard rode Wood She B Magic to victory in the show’s 4-Year-Old Open. Gabe Reynolds won the Classic Open with Sweett Chaos.