The National Reined Cow Horse Association recently welcomed Callie McCarthy-Boevers to the staff as media and communications manager, saying she brings a wealth of experience in print and online media, sponsor relations and brand development to the role.
McCarthy-Boevers, 27, comes to the NRCHA after working for the National Cutting Horse Association.
Following graduation from Oklahoma State University, she worked for longtime Western brand National Saddlery in Oklahoma City, Oklahoma, as marketing director. In 2018, she moved into a role as marketing specialist with the National Cutting Horse Association, then was promoted to manager of marketing and communications. Her work was recognized in by Cowgirl magazine in 2022 and she was named one of the “30 Under 30” women to watch in the equine industry.
McCarthy-Boevers takes the reins of NRCHA communications ahead of the Teton Ridge Stallion Stakes, which runs March 24 through April 2 in Las Vegas, Nevada. She is transitioning from a position with NCHA, but officials say she comes to NRCHA with a lifetime of reined cow horse knowledge.
“Joining a team that understands the wealth of history this association has and sees the future of where it can grow to is the thing that excites me the most,” she said. “I attended my first Snaffle Bit Futurity® at 5 months old and I have always had a love for the reined cow horse. I am eager to begin sharing the stories of our members and cultivating the NRCHA brand, which is unique in the performance horse industry.”
McCarthy-Boevers plans to take her training in graphic design, experience developing strategic marketing plans and showcase reined cow horse to potential new members and reinvigorate love of the sport in long time riders. She will work out of the NRCHA headquarters office in Pilot Point, Texas.
“Callie’s knowledge, energy and excitement for reined cow horse position her well to continue the positive path NRCHA communications are on,” said Anna Morrison, NRCHA executive director. “To add a team member who has already achieved significant accolades early in her career to the efforts of Kate Byars, who will continue her excellent work with our award-winning publication, is a huge win for the association.”