A screen shot of the ReinerStop live stream of the North American Reining Stakes. • Photo courtesy of ReinerStop.

After Successful NARS Streaming Program, ReinerStop Eyes Tulsa

Only days after ReinerStop’s launch of the very first live stream, they have already announced its next streaming event:  The Tulsa Reining Classic on Sept. 4.

ReinerStop’s mission is to open the door for 100,000 people to get involved in reining in 2021 through streaming of top reining events.  The ReinerStop brand reached over 82,000 unique people in the 30-days leading up to the first live event, which covered The North American Reining Stakes (NARS) in Lexington, Virginia on July 24.  

More than 66% of the streaming viewers watched from a mobile device, which continues to show the need for an easy-to-use, real time experience.

Sheley Brien, founder of ReinerStop said they were “very pleased” with the results from the first showtime.  Statistics from the first event validate proof of concept and show that it has drummed up excitement across the industry.

  • 82,000 unique people reached throughout marketing, promotion & live event.
  • 38 Level 4 Open Futurity runs analyzed live
  • 12 countries & 4 continents tuned in
  • 3 on screen experts + moderators
  • 1 reason:  love of the horses

Tulsa Reining Classic

The Tulsa Reining Classic (TRC) is now under new ownership and management. Recently acquired by Pete and Tamra Kyle, this long-standing show will have a new set of faces, and a new way to tune in. 

“Our Futurity will showcase many horses the industry hasn’t seen yet,” Pete Kyle said in a statement released by ReinerStop. “The South Central Regional Championship happening during the TRC will highlight the fiercest exhibitors’ competition for their chance at the NAAC [North American Affiliate Championships] finals in Oklahoma City during the Futurity.

“The level of expertise that ReinerStop brings to our listeners is unparalleled to anything that’s been done before.  This stream is great for beginners to experienced showmen.  Anyone interested in what’s really going on with reining won’t want to miss this digital experience.”

Reinerstop offers access to this real-time sports commentary through a pay-per-view ticketed experience.  Tickets will be available mid-August for September 4, 2021.   Details and tickets can be found at


The Industry Updates section of Quarter Horse News feaatures relevant press releases submitted by members of the Western performance horse community. The releases receive minor editing and are provided as a service to the Western performance horse industry.