Smart Like Juice, Inc., recently earned a special honor with the NRHA for ownership. Many of its earnings come from sons and daughters of the stallion Smart Like Juice, such as Ruf Juice. • Photo by Waltenberry.

Smart Like Juice, Inc Honored by NRHA

Impressive performances at the North American Reining Stakes unofficially catapulted Smart Like Juice Inc. past $2 million in earnings in the National Reining Horse Association, the association announced.

Prior to the event, the entity from Markham, Illinois, was less than $3,000 away from that milestone. Jose Vazquez, the man behind Smart Like Juice, Inc., put himself in the NRHA Two Million Dollar Owner club when he piloted Mr Chexy Dream and Smartgals Like Juice to more than $8,300 in prize money in the North American Reining Stakes and Leonard Trailer Non Pro Derbies. 

Vazquez’s Smart Like Juice, Inc. was first named as an NRHA member in 2004. It earned NRHA One Million Dollar Status in 2013, and over the years more than 250 horses have been part of the program. Many of those horses were sired by Vazquez’s well-known stallion and the entity’s namesake, the reining horse Smart Like Juice.

An NRHA Hall of Fame inductee and EquiStat Elite $4 Million Sire, Smart Like Juice (Smart Little Lena x Jessies Oak x Doc’s Oak) was bred by National Cutting Horse Association (NCHA) Futurity Open Champion Lindy Burch.

The now 25-year-old stallion was purchased by Justin and Vaughn Zimmerman as an early 3-year-old. After watching the horse place seventh in the Open finals at the 1997 NRHA Futurity, non-pro rider Vazquez (now an NRHA Million Dollar Rider) knew he had found his new horse. Smart Like Juice went on to compete with both Vazquez and NRHA Professional Ed Fear, winning $56,096 before retiring to the breeding shed.

Earning his first Million Dollar Sire title in 2008, the stallion Smart Like Juice was inducted into the NRHA Hall of Fame in 2017 for his contributions to the reining industry.

The top earners in NRHA for Smart Like Juice, Inc., (at the time of ownership) are:

  • Like Shiner (Smart Like Juice x Wind Her Up Shiner x Shining Spark) $164,962
  • Moonshine Juice (Smart Like Juice x Wind Her Up Shiner x Shining Spark) $122,365
  • Wound By Juice (Smart Like Juice x Wind Her Up Shiner x Shining Spark) $110,459
  • Juiced Up Doc (Smart Like Juice x Jokes Startime x Joker Solano) $83,475
  • SLJ Ruf Juice (Smart Like Juice x Ruf Catalyst x Lil Ruf Peppy) $73,572