The NRHA Derby will see increased purses this year thanks to a sponsorship that involves 6666 Ranch. • Photo by Kelsey Pecsek Hruska.

6666 Ranch Sponsors NRHA Derby, Boosts Prize Money

Some champions at this year’s National Reining Horse Association (NRHA) Derby will take home more than double the prize money as last year thanks to a new sponsorship from the famed 6666 Ranch.

The Texas ranch, which reportedly recently entered contract to be sold, will join actor and Western performance horse enthusiast Taylor Sheridan’s Bosque Ranch as a sponsor for the 2021 event – which will now be called the 6666 Derby presented by Markel. 

The NRHA said the sponsorship was created to reward NRHA Derby Champions of every level – from Open to Non Pro – and to create excitement and reward reiners of all levels. 

“The 6666 Ranch and Bosque Ranch have joined Paramount TV’s Yellowstone to support the NRHA Derby,” said Sheridan, who has been linked to the potential purchase of the ranch by unconfirmed media reports.

The new sponsorship raises the Level 4 Open championship payout from $60,000 to $75,000 – while in many levels the money awarded to the champion more than doubles! These substantial increases extend to all the non-pro divisions, including a guaranteed $30,000 to the Level 4 Non-Pro Champion.  

6666 Derby Payouts compared to 2020

Division2020 Champion Payout2021 Guaranteed Payment
Level 4 Open$60,000 $75,000 
Level 3 Open$23,477 $35,000 
Level 2 Open$9,596 $20,000 
Level 1 Open$4,263 $10,000 
Prime Time Open$2,205 $5,000 
Level 4 Non-Pro$18,800 $30,000 
Level 3 Non-Pro$14,351 $20,000 
Level 2 Non-Pro$8,690 $15,000 
Level 1 Non-Pro$3,220 $5,000 
Prime Time Non-Pro$2,602 $5,000 
Youth$1,318 $2,000 
Masters$1,122 $2,000 
Source: NRHA

Vital to the Sport

Sammi Miller, The NRHA’s senior director of corporate relations and communications, said the association is thrilled to welcome the Four Sixes Ranch as a naming sponsor of the NRHA Derby.

“This iconic ranch is a treasured part of our western heritage and we are honored to be associated with it, as well as with Bosque Ranch and Paramount TV’s ‘Yellowstone,’ thanks to Taylor,” Miller said.

Sheridan said expanding awareness and participation in events like the NRHA is not only vital to reining, but also to the preservation of Quarter Horses and Paints.

“The horse is a cowboy’s most precious tool and closest friend, and the cowboy is an irreplaceable gear in the engine of American agriculture,” he said. “Events such as the NRHA Derby not only preserve the rich heritage of the horse, they preserve the heritage of the rider as well.”

Officials with the NRHA also thanked Markel Insurance, which continues to be a presenting sponsor of the NRHA Derby.

“It is because of Frank Costantini and Markel Insurance’s commitment to the reining industry, and this event in particular, that the Derby has grown so much,” Miller said.

The Four Sixes

Along with its rich history from its beginning in 1870, the Four Sixes Ranch offers state-of-the-art reproductive services and stands to the public elite Western performance and ranch stallions such as NCHA Futurity Open champions Rockin W and Metallic Rey Mink, as well as EquiStat Elite $14 Million Sire WR This Cats Smart and several other quality stallions. 

Bosque Ranch, owned by Sheridan, provides livestock to the film and television industry such as horses for the cast of Yellowstone as well as Sheridan-affiliate films such as “Hell or High Water,” “Wind River,” and the recent theatrical release starring Angelina Jolie, “Those Who Wish Me Dead.” It also is involved with with the upcoming film, “Twelve Mighty Orphans.” 

It has been represented in the show pen by  performance horses such as AQHA Senior Reining Reserve World Champion Walla Walla Starbuck, NRHA Futurity Level 4 Open finalist Setting Off To Town and Kreyzy Horse, a six-year-old reined cow horse stallion with more than $96,000 in earnings.