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Western Bloodstock sales company is offering $100,000 in incentives at the 2021 NCHA Futurity. • Photo by Kelsey Pecsek Hruska.

$100,000 Incentive Added to NCHA Futurity

A new $100,000 sales incentive will debut at this year’s National Cutting Horse Association (NCHA) Futurity.

The incentive, announced by the Western Bloodstock sale company, will be spread among the three highest advancing horses in the Open at the 2021 NCHA Futurity that sold at one of the company’s sales.

The incentive will be paid out $50,000 to the highest-placing sale graduate in the Open, $30,000 to the second highest and $20,000 to the third highest. Horses do not have to make the finals to be eligible, but they do have to have sold at one of the company’s sales — pass outs are not eligible.

Eligible horses could have sold at any Western Bloodstock sale at any point in their life.

Western Bloodstock owner Jeremy Barwick said he is offering the incentive in honor of the company’s late founders, Ben Emison and Milt Bradford.

The two men, who each had their own sales companies, joined forces to form Western Bloodstock, which now conducts annual high-profile sales at the NCHA Futurity, National Reined Cow Horse Association Snaffle Bit Futurity and also at the NCHA Summer Spectacular. The company also handles special sales of elite Western performance horse breeding stock, such as the upcoming Fults Ranch Absolute Reduction.

Barwick, who bought Western Bloodstock from its founders in 2013, said Emison and Bradford changed the sale industry.

“Individually they had great sales, but combined I think they took it to a whole new level,” he said.

According to Barwick and the NCHA, the incentive will count toward a horse’s lifetime NCHA earnings.