A fundraiser that aims to raise $1 million for working horses and donkeys, and the people in developing countries who rely on them, is well underway, officials say.
Brooke USA, which his running the fundraiser, said it has reached the 40 percent mark of its The Power of ONE campaign, only three months into efforts to secure $1 million over a one-year period.
The Power of ONE recognizes the enormous value of every single donation and every single donor by emphasizing that it only takes one person to have a profound impact on millions of equine and human lives—one by one.
Brooke USA Fundraising
To date, Brooke USA has raised $400,000 of its original goal in support of programs that improve the lives of working horses, donkeys and mules, and the people they serve throughout the developing world.
All monies raised through Oct. 15, 2021 will be allocated to “The Power of ONE”, including donations made at end-of-year 2020 when the holiday season ramps up and giving increases.
#GivingTuesday, the designated global day that encourages every person to do good, raised an amazing $42,000 for Brooke USA and was jumpstarted by a $2,500 matching challenge by Taylor, Harris Insurance Services.
Michael Taylor, the agency’s president, said “for years, we have served as the first contributors to Brooke USA’s #GivingTuesday as we have always wanted to share our good fortune with others, especially as the year winds down. Our gift and those that we encourage throughout the day, make a positive difference in the lives of equines and people alike.”
This year, Prisma Imaging has lent its support to Brooke USA by offering to match donations by new donors – received before December 31, 2020 – dollar-for-dollar up to $2,500. This means that new dollars given by the end of the year will be doubled by Prisma’s generous donation.
“Our company was founded on the belief that our business serves a higher purpose than maximizing profits and that we can make a tremendous difference in the treatment of equines through a new system for diagnostic imaging,” noted Michael Silver, Prisma’s founder and chief executive officer. “We also understand that there are horses, donkeys and mules that lack access to adequate healthcare; our goal is to eventually help them too.”
For more information or to donate, visit Brooke USA’s website.