• QHN file photo.

University Offers Free Financial Management Series for Horse Businesses

A Canadian university will offer a free online series focusing on financial management of equine facilities.

Equine Guelph and Sean Jones from Sun Life Financial, in partnership with Ontario Equestrian, will be offering the seven-part webinar series. The first live webinar  — “Creating Your Financial Roadmap” — will be from 7:30 p.m. to 8:30 p.m., Monday, Oct. 5

The first half of the webinar series will run during fall and early winter focusing on current challenges like boosting financial health now, balancing the books and understanding debt.  Seminars 5-7 are scheduled for January 2021 and will discuss future planning such as building wealth through facility owners investing in themselves and their business, as well as retirement income and exit strategies. 

“The equine industry is full of hard-working, individuals who are dedicated to their labour of love but horse sense alone will not ensure their future,” says Gayle Ecker, director of Equine Guelph, said in a statement. “We are very pleased to offer this important webinar series in partnership with Sean Jones of Sunlife and Ontario Equestrian to help horse people with the business end.” 

In addition to being an advisor for Sun Life Financial, Jones is an avid equestrian and facility owner and understands the financial management challenges equine professionals face.   Each live webinar will approximately one hour long, including a question and answer at the end.  Episodes of the series also will be recorded and posted on

His role at Sun Life involves advising and educating clients on all aspects of financial planning including owning a home, starting a family, education planning, managing your career and preparing for retirement.  He develops economical, efficient and client-driven plans that are manageable and tailored to meet individual goals. 

“The moment this pandemic hit, some of the first people I thought about were the lesson barn owners,” he said. “They operate on such tight margins, that a couple weeks of missed lesson revenue can have serious, unrecoverable impacts on their balance sheets. Some have had to sell off assets to make ends meet.  Your financial future is too important to leave up to chance.”

For details about the series, visit