Anna Morrison was named as the new executive director of the National Reined Cow Horse Association. * Photo courtesy of NRCHA.

NRCHA Names New Executive Director

A horsewoman with extensive experience in the Quarter Horse industry will be the new executive director of the National Reined Cow Horse Association (NRCHA) when Anna Morrison takes the reins later this year.

The Pilot Point, Texas-based association announced Tuesday, Oct. 13, its Board of Directors hired Morrison in the role. 

“Anna brings a wealth of experience and industry knowledge to our association,” NRCHA President Corey Cushing said in a statement. “The NRCHA Board of Directors invested a great deal of time and thought into locating just the right candidate for the position of NRCHA Executive Director. We feel that Anna is a great fit for this very crucial role within our association and we’re excited to have her join the team.”

Morrison, who currently has a position with the American Quarter Horse Association, will begin her role as Executive Director of the NRCHA on December 1. In doing so, she will fill a position with NRCHA that has been vacant since former Executive Director Jay Winborn left late last year to take a similar position with the National Cutting Horse Association

“I’m incredibly honored to have been selected for this role, joining a talented and dedicated team that has worked diligently to keep the NRCHA on track through an unprecedented year,” Morrison said. “I’ve been proud to be a member and exhibitor in this unique organization, and look forward to working with the Executive Committee, Board of Directors, members, sponsors and staff to ensure we preserve our history while continuing to shape an NRCHA that is forward-thinking, putting the horse and our members first as we build for the future.”


In her role with the Quarter Horse breed association, Morrison served as Chief Foundation Officer for the American Quarter Horse Foundation, as well as Chief International Officer for the AQHA. In her role at the Foundation, Morrison oversaw operations and fundraising efforts in the areas of scholarships, equine research, equine assisted activities and therapies, as well as the American Quarter Horse Hall of Fame & Museum. 

She directed strategy and programming for AQHA business outside of the United States, serving roughly 37,000 members and 400,000 registered American Quarter Horses in nearly 100 countries, as well as managing business relationships with 36 international affiliates.