man on horseback
Officials believe the new website,, will make it easier for the equine industry to reach out to people interested in getting involved with horses. • QHN file photo.

Time To Ride Relaunches Website To Attract People To Horse Industry Events

A program that aims to attract new people to horses and riding has launched a newly designed, mobile-friendly website.

The website,, seeks to connect non-horsey consumer to equine professionals through the Time To Ride program. It has approachable, friendly look and feel with updated colors and graphics.

Time To Ride is managed and funded by the American Horse Council Marketing Alliance. The Marketing Alliance was founded by a consortium of equine-related corporations and organizations to encourage and support the growth of the U.S. horse industry.

Through, horse people can register their businesses and events using a newly simplified process. They are welcome to use marketing materials and tips found on the site, all for free. Registration includes a map listing so that consumers looking for horse-related activities can search by zip code or other criteria for equine facilities and activities in their area.

For consumers, the business search and map features have been streamlined to enable them to connect with horse businesses and events in their area more quickly and easily. Consumers will also find expanded general horse information on the new site to help them prepare for their first equine encounter.

The Time To Ride Challenge, which rewards equine professionals for attracting newcomers to their facilities, remains the cornerstone of Time To Ride. All registered businesses are encouraged to host Challenge events and list them on The 2018 Challenge runs through Nov. 15.

“Making the Time To Ride site more user-friendly was one of our top priorities,” Time To Ride Program Manager Molly O’Brien said in a statement. “We were able to build on the excellent work done earlier and create an inviting site that’s simple and straightforward for equine professionals and consumers to use.”

Since 2014, Time To Ride has introduced over 100,000 newcomers to the benefits and joys of horses. 

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