Registration is open for a program that seeks to help students from across the country become life-long advocates for agriculture.
The 2018 College Aggies Online (CAO) Scholarship program will kick off Sept. 10. Participants in the nine-week program will receive training and instructions from industry experts. They will engage on social media by posting information about current and emerging issues facing farmers and ranchers by telling personal stories.
The program features a competition, during which participants earn points by completing weekly challenges, including writing a blog post, designing an infographic, creating social media content and attending webinars.
Student organizations can also participate as a group and complete club challenges. These challenges include holding an “Dairy Day,” teaching at local elementary schools, handing out candy wrapped with meat myths and facts, and many more. The clubs receive points for each challenge they complete.
This year the competition will feature an undergraduate and graduate division for the first time. “We are excited to watch the program grow every year,” said Casey Kinler, Alliance communications manager. “Adding a graduate division will give students more opportunities to win scholarships and be recognized as future leaders at the Alliance’s annual Stakeholders Summit.”
Since the program started in 2009, more than 6,000 students have competed with last year’s participants representing 43 states and 89 universities. In 2017, students reached 4.4 million people online with their social media posts and more than 16,000 people in person at campus events.
Collegiate clubs and individuals interested in becoming confident communicators on behalf of agriculture are invited to sign up at http://collegeaggies.animalagalliance.org.
The program is supported by several sponsors as well as the Animal Agriculture Alliance, an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork.
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