This year’s Time To Ride Challenge has been extended to offer more time for equine professionals to introduce newcomers to horses.
This year’s program will once again award cash prizes for barns during two phases: Phase 1 – Acquisition (June 1 – November 15); and Phase 2 – Activation (June 15 – December 15).
During Phase 1, host barns hold one-day events for newcomers. For Phase 2, hosts invite participants from the Phase 1 to return for a more in-depth horse experience, such as a riding lesson. The dates for both phases have been extended to take advantage of the opportunity to work with Scouts, faith-based and other groups that typically have a hiatus during the summer months, as well as accommodate the hotter climates in the southern tier of the country.
The purpose of the Challenge is to support individual equine businesses and organizations in attracting newcomers to horses by hosting an event at their facility. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.
Each Time To Ride participating barn and organization is provided with direct marketing support to promote a one-day event for newcomers. The support includes marketing materials that the host barn can use locally, and suggestions for holding a successful event. This year, Time to Ride will implement and pay for a personalized digital marketing campaign specific to the host’s event and location for the first 100 barns that register to hold Challenge events, investing $500 in each campaign.
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