The National Cutting Horse Association (NCHA) has named Terry Bassett of Colorado Springs, Colorado, as its Chief Marketing Officer. In his new role, Bassett will serve as the lead business development officer of the association, developing strategies that will improve the NCHA’s bottom line, grow its fan base and add new members and new participants.
Bassett goes to the NCHA after five years as Executive Vice President of Sales and Partnership Marketing at Professional Bull Riding, Inc. (PBR). He helped the PBR secure more than $27 million in new sponsorship revenue, and grew its merchandising and licensing business by 84 percent.
Prior to joining the PBR, Bassett held senior marketing positions in the auto racing industry and with the National Football League’s Miami Dolphins.
“We’re very excited to bring someone with Terry’s talent, experience, and proven ability onto our team,” said Jim Bret Campbell, executive director of the NCHA. “He will work closely with our sponsors, industry partners and prospects as we move forward with NCHA’s marketing efforts.”
Bassett began working for the NCHA on May 1 at The Four Sixes Ranch/NCHA Western National Championships in Denver.
Based in Fort Worth, Texas, the NCHA has members worldwide. It produces and oversees cutting horse shows that pay out in excess of $35 million annually. For more information about the NCHA, visit nchacutting.com.