WesternStockShowFreeDay2016 web

Free Day at 2016 National Western Stock Show

WesternStockShowFreeDay2016 webPhoto courtesy of the National Western Stock Show

The National Western Stock Show and Visit Denver have joined together to say thank you and celebrate the passing of ballot measure 2C with a free day at the 2016 Stock Show. All stock show fans will receive free grounds admission on Jan. 19 during the 110th National Western Stock Show, which runs from Jan. 9 to Jan. 24.

“We are thrilled that the citizens of Denver voted to secure the future of the National Western Complex and the Colorado Convention Center, ensuring their ability to stay competitive and relevant for decades to come,” said Richard Scharf, president and chief executive officer of Visit Denver.

On Nov. 3, Denver voters overwhelmingly approved Measure 2C, which will invest in Denver’s tourism industry by improving the Colorado Convention Center and creating the new National Western Center, a year-round experiential education, research, commerce and entertainment campus that will be the permanent home for the National Western Stock Show held each January.

With voter approval of Measure 2C, per House Bill 1344, Colorado State University (CSU) will have access to $250 million in state funding to accelerate and build CSU education and research facilities and expand the university’s programming to the National Western Center. Allocation of state funding was contingent on the passage of 2C.Hundreds of supporters of Measure 2C gathered at the Hall of Education at the National Western Complex to watch election returns in support of the measure.

“Thank you to Denver voters for their Yes on 2C,” said Denver Mayor Michael Hancock. “Denver gets so much by voting for the transformation of the Stock Show site to a cutting-edge, year-round campus. Historic neighborhoods will be reconnected. New parks and open space will be created. The South Platte River will be restored. Over the next decade, this century-old part of Denver will become a modern home for agriculture innovation and global agribusiness while we create thousands of new jobs and also make significant improvements to the Colorado Convention Center and our tourism industry. I am grateful to the many partners and the entire community for helping to craft this plan over the past four years. Thanks to all of you, our collective future is bright.”

Passage of 2C will create access to 80 acres of parkland and open space, restore a mile of the South Platte riverfront, make improvements to the historic communities of Globeville, Elyria and Swansea and sustain two cornerstones of Denver tourism – the National Western Stock Show and the Colorado Convention Center – without raising taxes. The passage of the ballot measure will keep in place an existing 1.75 percent tax on hotel rooms and car rentals, which was otherwise set to expire in 2023.

“The future of the National Western Stock Show changed forever with yesterday’s vote,” National Western Stock Show President and Chief Executive Officer Paul Andrews stated on Nov. 4. “We look forward to celebrating together with a free day at the 110th Stock Show this January.”

The National Western Stock Show is a 501(c)(3) charitable organization that provides college and graduate level scholarships in agriculture, animal science and medicine for practice in rural areas. Its mission includes serving producers and consumers throughout the world by being the premier livestock show. The 16-day show also serves as an entertainment arena, hosting one of the world’s richest regular season professional rodeos, horse shows and Colorado’s largest Western trade show. For more information, visit nationalwestern.com.