The 2013 AMERICANA was a huge success – now the 2015 edition is on its way. From Sept. 2-6, the renowned Augsburg fairground in Germany will once more host the “Mecca of Western riding.” And AMERICANA will offer a number of new attractions, like Ranch Pleasure and Working Equitation.
If you want to get a survey of what Europe’s premier Western event is about, simply have a look at AMERICANA’s website which is now has a complete new design: www.americana.de.
2013 AMERICANA – a look back at the best AMERICANA so far
In 2013, 45,000 visitors came to see Europe’s most popular event for Western fans and world-class sport in 42 categories, among them the FEI European Championship Reining. This meant excellent business opportunities for the 282 exhibitors: two-thirds of the companies present said that business had been very good or good, 26 percent said that they were content with their sale numbers. *
“It was sensational,“ said project manager Karlheinz Knöbl. “Many exhibitors had never experienced so many visitors before. Some of them were sold out long before AMERICANA was over. Many of them wanted to confirm their participation at the 2015 AMERICANA right then.”
2015 AMERICANA with new Attractions for Participants and Visitors
Participants and visitors can look forward to a number of new attractions at the 2015 AMERICANA. For the first time, Ranch Horse Pleasure and Horse and Dog Trail will be AMERICANA show disciplines. Working Equitation, which is becoming more and more popular, will have a special platform there. And a lot happened concerning the purse as well: the Western Pleasure World Cup will have a purse of $10,000, the WC15 Trail World Cup all Ages Open a purse of $15,000.
This year, horse health will be in the focus of AMERICANA as well. More details will follow soon.
Ticket Sale for the Evening Shows starts on October 1!
The ticket pre-sale for 2015 AMERICANA will start on Oct. 1, 2014. Those who do not want to miss the most spectacular finals should order their tickets for the evening shows well in advance. AMERICANA evening shows are normally sold out pretty soon. From Oct. 1, all the tickets can be booked easily via Internet (www.americana.de).
* Results of the Exhibitors‘ Questionnaire in 2013
For further information:
AFAG Messen und Ausstellungen GmbH, Winfried Forster
phone +49 821 – 5 89 82 – 385 I fax +49 821 – 5 89 82– 389
[email protected] I www.americana.eu
Ready-Steady-Show GmbH I Sandra Quade
phone +49 176 32 84 02 24 I fax: +49 208 – 91 19 36 29 I [email protected]