Cowboy Publishing Group (CPG), parent company of industry leading equine publication Quarter Horse News, recently announced the renewal of an ongoing and successful corporate partnership with the National Reining Horse Association (NRHA) located in Oklahoma City. The two entities formed their first formal partnership in 2002 with the dual goal of reaching new audiences and contributing to growth in the sport of reining through advanced marketing and communication opportunities.
Amanda Johnson, marketing manager for CPG, says this year’s partnership continues a natural fit between two groups who have a mutual respect for each other and common goals for reining participants.
“As the complete source for the performance horse industry we are pleased to have a lasting relationship with the NRHA and help both sides have an impact on the sport of reining,” Johnson said. “Renewing our partnership will help to maintain the great line of communication we’ve established and allow for a continued strategic working process to reach the reining community.”
The renewed partnership is similar to that of past years and is a corporate sponsorship between Quarter Horse News and the NRHA, which includes several reciprocal media and marketing elements. Among those, is Quarter Horse News’ continued sponsorship of the breakfast for sale patrons during the NRHA Futurity Saturday Sale Day held in Oklahoma City each December, as well as an advertising agreement between the two entities, which involves NRHA events, several of the CPG publications and the NRHA’s official publication, the NRHA Reiner.
The partnership works well for both entities. Having an advertising presence at NRHA events and within the NRHA Reiner is a way for CPG to better reach the reining industry’s extensive global competitive community and more than 23,000 members.
Todd Barden, senior director of business development for the NRHA says CPG’s publications help reach an audience base involved in an extensive range of equine disciplines.
“In the true spirit of partnership, NRHA shares CPG’s goals and ambitions,” Barden said. “Together we aspire to grow the sport of reining. Since our first agreement signed in 2002, Quarter Horse News along with Western Horseman and all of CPG’s publications has championed the NRHA’s message to diehard and potential reining enthusiasts far and wide.”
Quarter Horse News also strives to provide reining, and all segments of the performance horse industry, with the most current news coverage through its semi-monthly publication and website. Cowboy Publishing Group is also home to Equi-Stat, a statistical service offering detailed information and competitive earnings for a variety of disciplines within the performance horse industry, including reining.