JEllard

Jo Ellard Elected As NCHA Vice President

JEllardJo EllardJo Ellard, a National Cutting Horse Association (NCHA) Board of Directors member since 1994, has been elected the next NCHA vice president. On June 11, a total of ballots 2,585 were tabulated under the direction of the accounting firm Whitley Penn LLP. Ellard, Dallas, Texas received a total of 1,890 votes and Monty Johnson, Amarillo, Texas received 695 votes.

Ellard will take office as vice president on June 23 during the NCHA Convention in Fort Worth, Texas. At the same time, current President-Elect Barbara Brooks will take over for outgoing NCHA President Ernie Beutenmiller, Jr. Current NCHA Vice President Bruce Richerson will move up to President-Elect. Ellard will become NCHA President and then serve a one-year term starting in June 2015.

The president and the owner of EE Ranches Inc. and Ellard Enterprises Inc., Ellard has owned cutting horses that have earned nearly $3 million. A few of her standouts include the late broodmare Laney Doc, an earner of $245,301 who has produced the earners of more than $1.5 million, and the 2000 stallion Cat Ichi, a sire of horses the earners of more than $2 million. Ellard founded EE Ranches along with her late husband, Bill, who also founded and owned National Teachers Associates (NTA) Life Insurance Company. Ellard now serves as its chairman of the board of directors. On ranches in Mississippi and Kansas, Ellard also breeds registered Hereford and Angus cattle.

A chairman of the NCHA Youth Committee for 10 years, 1992-2012, while running for NCHA Vice President, Ellard described herself as “a hands-on NCHA member since the mid-1980s.” She has been inducted into both the NCHA Members Hall of Fame and the NCHA Non-Pro Riders Hall of Fame.

“I feel positive about the future of the NCHA and look forward to serving the membership,” Ellard said during her campaign. She added that her extensive business experience should serve her well as vice-president, especially since the NCHA, like most organizations, depends on the income it generates and maintains.

“Bill Ellard always operated his business under the philosophies, ‘Take care of the pennies and the dollars will take care of themselves,’ and ‘You can’t grow a business by raising costs and cutting benefits and offering less customer support.’ To say our family business has grown 30 percent in these difficult economic times is testimony to these important business principles,” Ellard said.

Ellard was out of the country as the voting results were announced and could not immediately be reached for comment.

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