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Superior Livestock Auction Purchased By National Livestock

superiorlivestock logoNational Livestock Credit is pleased to announce the purchase of Superior Livestock Auction, Inc.  National Livestock and cattlemen from several states have formed a limited partnership to acquire Superior. 
National Livestock Credit is part of a family of livestock service companies formed in 1932 to improve the ability of producers to market and finance livestock.  When livestock producers were seeking more competitive options, the National Livestock companies were formed to improve the potential for profitability for those producers.  The corporate headquarters of National Livestock Credit is located in the Oklahoma National Stockyards in Oklahoma City, Oklahoma.
Superior Livestock Auction, Inc. was founded in 1987 and introduced satellite video marketing to the nation’s cattle industry.  Superior has grown to become the largest livestock auction in the United States, marketing well over one million head of cattle annually.  Superior Livestock Auction, Inc. has offices located in Brush, Colorado and Fort Worth, TX, with its auction facilities and Superior Productions’ offices located in The Fort Worth Stockyards National Historic District.
Jim Odle, co-founder and General Manager of Superior Livestock Auction, commented “I have had the privilege of meeting and getting to know Robert York and Danny Jones from National, and I truly believe that National is the ideal ownership group for Superior Livestock Auction.  We share common goals and values and we look forward to working with them as we move forward to continue our legacy in the livestock marketing industry.”
Joe Lichtie, Vice President of Superior Livestock Auction noted, “This is a perfect alliance of two industry leaders coming together.  Superior Livestock is thankful for the successful transition led by National and Farm Credit West throughout the acquisition of Superior.  We couldn’t have asked for a better outcome for Superior Livestock, our representatives, employees and most importantly our loyal customers.  This venture has been a long time coming, and we look forward to remaining the Nation’s leader in livestock marketing.”
Danny Jones, President of Superior Livestock Auction, commented “The two companies share a common bond, a commitment to serve the United States cattle industry with the best products and services available.  We believe that by joining forces, we can further serve the industry.  Superior Livestock Auction has become the industry leader in helping both sellers and buyers of cattle reach their desired goals.  Superior’s innovative marketing system provides tremendous value to both sellers and buyers, not only through access to the nationwide market, but also through efficiencies gained in reduced shipping costs, lower animal stress, and better animal health.”
Robert York, President and CEO of National added, “We have admired the business model of Superior for many years.  We have often had the opportunity to work with many of the representatives and employees of Superior since we share many mutual customer relationships.  We have always viewed Superior as a company comprised of hard working people with the strongest integrity and we believe they work every day to achieve higher profits for their buyers and sellers.  We couldn’t be more pleased to join forces.”