Purina Animal Nutrition has pledged up to $150,000 in free feed to rescue shelters through its continuing partnership with A Home for Every Horse, a program dedicated to finding homes for horses in need of adoption or fostering. For the second year in a row, Purina has pledged a base donation of $125,000. From April 16, 2013 to August 21, 2013, Purina will donate an additional $1 for every new “Like” or “Share” it receives through Facebook, up to $25,000, for a potential total of $150,000 in free feed.
Many equine rescue shelters struggle to give adoptable horses the resources they need to thrive, including veterinary care, shelter, training and proper nutrition. A Home for Every Horse helps these rescue shelters meet the demands of fostering and rehabilitating rescue horses by providing assistance and much-needed resources. Horse lovers are encouraged to spread the news about the program to their communities through Facebook – just “Like” or “Share” news of the charitable donation from the Purina A Home for Every Horse Facebook tab. New Facebook “Likes” as of April 16, 2013 and one “Share” per Facebook visitor are eligible for the donation.
“Providing care for horses in need is a critical issue across the equine industry and is at the very core of our commitment to animal excellence,” said Brant Gilbert, director of marketing, Purina Animal Nutrition. “Through our ongoing partnership with A Home for Every Horse, we’ve been able to make a big difference in the lives of hundreds of rescue horses, providing premium nutrition to aid in their recoveries. This year, we’re expecting to reach even more ambitious goals and help more horses looking for their forever homes.”
The campaign builds on the success of last year’s program, highlighted by a $125,000 donation of free feed by Purina to help horses in need of care and shelter. With participation from Purina, more than 400 rescue shelters across the country received support during the program’s inaugural year.
“The Unwanted Horse Coalition is proud to partner with A Home for Every Horse to find homes for our nation’s adoptable equines,” said Ericka Caslin, director of the Unwanted Horse Coalition. “We have received so many letters of gratitude and so many fantastic stories of rescue horses that benefitted from the program and donations made by Purina. We look forward to continuing this program and helping ensure no horse goes unwanted.”
A Home for Every Horse is a joint effort with The American Horse Council’s Unwanted Horse Coalition, which seeks to place, foster and sponsor America’s homeless horses. In addition to Purina Animal Nutrition, other partners of A Home for Every Horse include Tractor Supply Company, WeatherBeeta, the Bureau of Land Management, W.F. Young, Inc., West Nile-Innovator and Strongid Paste. Additionally, The Equine Network is using its connection with more than 1.5 million horse owners to promote the program and offer free horse listings to participating rescue shelters.
For more information about A Home for Every Horse and to view adoptable horses, go to www.ahomeforeveryhorse.com.